Adult Swim Games VP Jeff Olsen has said something that's music to my ears, at least. In a recent interview with Joystiq, Olsen made the point that an original IP is often a more profitable game than a branded one. Basically, he believes that branded games like your Fast Five's of the App Store world are more inclusive. "The audience for a casual game based on completely original IP, in my experience, is almost unlimited," Olsen said. "If you're basing it on a show, you're probably shutting more people out than letting them in."

And Adult Swim knows a thing or two about making branded games � before they started making ports based on original Flash-based games or concepts, Adult Swim was licensing out titles based on its cartoon content.�As Joystiq rightly points out, its branded games weren't good, but obviously Adult Swim itself is now capitalizing on unusual and unique in-house IP offerings like one of the greatest games on the planet, Robot Unicorn Attack [$.99].

Awesomely, even more unique stuff is in the pipeline � a very rotund and slidey pipeline, I should add: "We're trying to get to the point where we can release a new mobile game a month," Olsen said. Hell yeah! Although, admittedly, I really want one of those to be Robot Unicorn Attack 2.

[Via Joystiq]