Nokia has announced that OVI will be re-branded as Nokia Services starting from the first new devices in July-August and the transition is expected to continue into 2012.

The services under OVI will be rebranded as Nokia and there will be no disruption to the services.

Nokia's EVP and Chief Marketing Officer, Jerri DeVard explains the process: "We have made the decision to change our service branding from Ovi to Nokia. By centralizing our services identity under one brand, not two, we will reinforce the powerful master brand of Nokia and unify our brand architecture � while continuing to deliver compelling opportunities and experiences for partners and consumers alike."

The services under OVI will be re-branded as Nokia and there will be no disruption to the services. The transition will begin in July this year and is expected to cover all regions by the ned of 2012. New phones releasing this year will already have the rebranded services pre-installed. However existing users will get the new re-branded services through software updates.

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