The partnership will enable Nokia and Microsoft to use their complementary strengths and and expertise to create a new global mobile ecosystem.
The main highlighting aspects of the partnership which was announced today are:
Nokia would adopt Windows Phone as its principal smartphone strategy, innovating on top of the platform in areas such as imaging, where Nokia is a market leader.
- Nokia would help drive the future of Windows Phone.� Nokia would contribute its expertise on hardware design, language support, and help bring Windows Phone to a larger range of price points, market segments and geographies.
- Nokia and Microsoft would closely collaborate on joint marketing initiatives and a shared development roadmap to align on the future evolution of mobile products.
- Bing would power Nokia's search services across Nokia devices and services, giving customers access to Bing's next generation search capabilities.� Microsoft adCenter would provide search advertising services on Nokia's line of devices and services.
- Nokia Maps would be a core part of Microsoft's mapping services.�� For example, Maps would be integrated with Microsoft's Bing search engine and adCenter advertising platform to form a unique local search and advertising experience
- Nokia's extensive operator billing agreements would make it easier for consumers to purchase Nokia Windows Phone services in countries where credit-card use is low.
- Microsoft development tools would be used to create applications to run on Nokia Windows Phones, allowing developers to easily leverage the ecosystem's global reach.
- Nokia's content and application store would be integrated with Microsoft Marketplace for a more compelling consumer experience.
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