A good few months ago, we learnt the news that Puma had teamed up with Sagem to design a fashion logo branded phone which would not only be simply baring a brand on the surface but in fact have unique, useful and practical functionality within.

Many brands, most notable Prada (the first brand that comes to my mind) and D&G have been successful at picking gadget fans' pockets by labelling existing phones with their badge yet underneath the expensive pricetag, the�glamorous�phone bares nothing more than what you would see in any old phone.

With the new Puma Phone, its abit different, to start off with Puma isn't ridiculously pricing their phone, at �300. You get a fair amount of practical bits in return too. A front facing camera, a 3.2 megapixel camera with LED flash, a 2.8-inch touchscreen with 240 � 320 resolution, GPS tracker, a pedometer and a sailing compass. You'll also find that the back of the phone is completely made of a solar panel. Unfortunately, the Puma Phone does not run a mainstream OS, by that we mean Android (or Windows Phone 7), instead its one which in a dull way is themed by the brand's tangy colour and powered by Dylan the cat (or Puma) and won't support the installation of apps.

When you buy a new expensive handbag for your girlfriend, at least you get a new design that at least lasts for a season or two. Has Puma pulled it off for you by putting some effort into a somewhat sporty smartphone? We would recommend you read the recent review by the folks over at Engadget, check out the link below.

[via Engadget]