Augmented reality apps have been an integral part of Android based phones and Android users have craved for different apps based on augment reality. There have been a genre of coders that have always wanted to have their own augmented reality apps and if you are one of them then Qualcomm has some exciting news for you. Qualcomm has launched its own SDK for augmented reality based apps. Coders can now utilize this SDK platform to come up with their own styles of augmented reality apps, the possibilities are literally endless.

Qualcomm's SDK could surely be path breaking considering the fact that the Android community is huge and loves to experiment with what they get. We got to wait for a few days and we surely are going to get some crazy responses from developers around the globe.

First announced at Qualcomm's Uplinq developer conference, Qualcomm's AR platform has drawn interest from companies spanning a variety of industries, from traditional mobile developers to consumer product manufacturers and marketers. Mattel, Inc., a worldwide leader of toys and family products, was among the first consumer products companies to embrace Qualcomm's AR platform and developed a concept application to bring Mattel's classic Rock 'Em Sock 'Em® game to life.

[via Qualcomm]