Samsung Continues to Lead the Way in Design Innovation With the Stylish New ST6500

Create perfect images through stylish and elegant design

SEOUL, South Korea�(BUSINESS WIRE)�Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, announced the latest addition to its design-led camera portfolio, the ST6500, reinforcing the company's position as a global leader in digital imaging innovation and a pioneer of stylish design and ergonomic usability. The launch follows the success of Samsung's recent cameras such as the ST5000 which showcased a fluid and sleek design approach.

"Today's launch further establishes Samsung's position of leadership, setting the benchmark for the latest high performing camera designs"

The ST6500 incorporates the latest angled design, with the camera's body curved around the lens and angled at 7 degrees to make for a more ergonomic fit in the hand, an innovative step away from the conventionally designed models available in the market. The overall design helps ensure that creative images are perfectly captured, as the camera fits effortlessly in the user's hand, giving increased usability and complementing the high-quality finish with a smooth, fluid curve. The high-performing, stylish design means the ST6500 is the camera that lets you make a style statement at the latest party or social event.

The ST6500 also comes equipped with a high-quality 16-megapixel sensor, to guarantee crisp and clear images, alongside the powerful 5x zoom lens set within the camera's slim, stylish and light body. The ST6500 also reaches new levels of interaction with the consumer, through a new Smart Touch 3.0 User Interface which works with the wide 3.0? multi-purpose LCD touch screen, so users can quickly access, manage and use key features to capture their creative moments. To help confirm the latest group shot of friends and those important social gatherings are captured perfectly every time, the intelligent Smart Auto feature automatically adjusts the camera's settings to prepare you to capture the perfect image.

"Today's launch further establishes Samsung's position of leadership, setting the benchmark for the latest high performing camera designs," said Mr. Hyunho Chung, Executive Vice President and Head of the Digital Imaging Business, Samsung Electronics. "It is an important landmark for Samsung, reinforcing our position as a leading innovator in the digital camera market and showing our belief in design-led innovation. The ST6500 offers not only luxurious design and the best imaging technology, but also demonstrates our commitment to our customers, by producing user-driven innovation in the form of ergonomic style and easy-to-use functions. The ST6500 is a unique offering to the market, and a welcome change for an industry that is dominated by straight lines."

Pioneering HD movie recording

Alongside its 5x optical zoom, the ST6500 also features a 26mm wide angle lens; enabling users to capture wide and deep perspective images. The camera also boasts the latest 720p HD Movie settings with additional voice recording, along with HD Shooting and HD Playback, so you never miss any of the action. These smart features not only provide the best quality images but ensure style driven photographers discover the fun of photo and video capturing. The slim and sleek design is also available in a variety of colors to meet every customer's style requirements and individual tastes.

Maximizing creativity through smart technology

The ST6500 ensures consumers can create unique photos with the built-in image editing and creative shooting tool suite. The camera also includes the Magic Frame capability, made up of 12 predefined templates with multiple background properties to create fun, stylish and unique images formatted as postcards and posters. The advanced Smart Filter 2.0 allows enhanced video filtering features, with several professional color options, so users can create truly innovative videos. Since standard videos in ordinary colors tend to be uninspiring, the ST6500 ensures that the Smart feature set maximizes your creativity and ensures you discover the fun of shooting.

Specifications

ST6500
Image Sensor 1/2.33? (Approx. 7.76mm) CCD

16 Megapixel
Zoom Still Image mode:
- Extra Zoom: Crop Zoom 1.0X~2.0X (Extra Zoom on?)
- Digital Zoom: 1.0X ~ 5.0X
: Optical Zoom(X5) �> Extra Zoom(X2) or Digital Zoom(X5)
Play mode: 1.0X ~ 14.4X (depends on image size)
Lens Samsung Lens f = f4.7~23.5mm (f26~130m 35mm film equiv.)
Image Stabilization OIS and DIS (Optical and Digital Image Stabilization)
Dimensions 102.3 x 56.5 x 19.3
Additional features � Smart Touch 3.0 UI
- Sound Alive
- Smart Auto (Still/Movie)
- Smart Filter 2.0
- Perfect Portrait System
Pricing and availability $229

Available in March

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 174,000 people in 193 offices across 66 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

Samsung Delivers Stylish Design and Enhanced Performance Through the New ST95, ST90 and ST65

Slim-line design and high-quality performance for those passionate about photography

SEOUL, Korea�(BUSINESS WIRE)�Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, announced today the ST95, ST90 and ST65, the latest additions to its ultra-slim, stylish design range, delivering the perfect balance between style and functionality. The latest launches reinforce Samsung's ambition to produce high performing, fashionable and portable models for all customers, which still maintain a premium and high quality feature set to guarantee great images.

"Today's launch reinforces Samsung's ability to balance our consumers' needs for style and design while still maintaining high performing innovative features"

The ST95, ST90 and ST65 boast impressive performance features within their ultra-slim line design. With each device measuring 16.5mm (ST90) or 17mm (ST95 and ST65), the new cameras ensure users have the most sleek and stylish compact cameras on the market to match their personal style. The compact design of each model has been specifically developed to improve the overall usability and function of the cameras. The ST95, ST90 and ST65 also offer a variety of fashion leading color options. All three cameras can effortlessly slip into any jacket pocket for added portability, so it's ready to go whenever you need to capture that perfect picture.

The compact models incorporate leading features to maximize performance in any situation, delivering high image quality. These features include a 26mm wide lens on the ST95 and ST90, and a 27mm wide lens on the ST65 plus a 5x optical zoom lens, to ensure users can capture every detail within the frame while delivering a deeper image perspective. The camera range also boasts 16 megapixels for the ST95 and 14 megapixels for the ST90 and ST65, delivering sharp, crisp and highly detailed photographs in any environment. Whether the user wants to capture the perfect shot of friends or the latest scenic setting from their hotel window, the intelligent Smart Auto system chooses from 16 different landscape and portrait modes (15 modes on the ST65) to automatically select the appropriate settings allowing you to capture the perfect image.

"Today's launch reinforces Samsung's ability to balance our consumers' needs for style and design while still maintaining high performing innovative features," said Mr. Hyunho Chung, Executive Vice President and Head of the Digital Imaging Business, Samsung Electronics. "We know that our customers are passionate about compact and sleek design and following the global success of the ST60 and ST70, we have upgraded and streamlined the optical performance within the slim-line outer body to meet these demanding requirements. The design has been carefully considered to ensure it meets the requirements and usability needs of our customers for the best camera experience."

HD Movie Recording with enhanced Smart Touch 3.0 User Interface for advanced capturing

All three cameras include 720p HD Movie recording, and the ST95 also supports H.264 codec, providing up to 2-4 times longer recording capabilities compared to conventional models with MPEG-4 OR MJPEG. Capturing high quality video to share and enjoy with friends is a must-have function, and the latest ST range makes sure people can effortlessly capture and create through the HD shooting and HD playback movie functions. The ST95 also reaches new levels of interaction with the consumer, through newly developed Smart Touch 3.0 User Interface which works on the 3.0? wide multi-purpose LCD touch screen, so users can quickly access, manage and use key features like they would on a modern day Smart phone.

Smart Feature Technology for intuitive and easy to use capturing

To reach the high-performing standards required by today's passionate camera users, the ST range also boasts Smart Filter and Smart Album functions. The Smart Filter delivers a high-performing artistic edge to both still shots and videos through the miniaturizing effect, compositional contrast with a Vignetting filter and the Fish-eye setting to provide a cool, unique and stylized finish. For all those photos of friends, birthday parties and celebrations with loved ones, the Smart Album automatically organizes photos by type, date and even by face recognition, so you can always find your best friend amongst your favorite photos for added ease of use.

Specifications

ST95 ST90 ST65
Image Sensor

16M 1/2.3?

14M 1/2.3?

14M 1/2.3?

Lens
26mm Wide 5X Zoom Lens 26mm Wide 5X Zoom Lens

27mm Wide 5XZoom Lens

Dimensions
91.9X53.1X17.0mm 91.8�53.8�16.5mm

92.4�55.6�17.0mm
3.0? W TSP with Smart Smart Auto 2.0 High Sensitivity 3200
Touch 3.0 Smart Button Smart Auto
Additional features Smart Auto 2.0 Smart Filter 2.0 Smart Filter
Smart Filter 2.0 HD Movie Smart Album
HD Movie(H.264) Built-in PC S/W HD Movie
Built-in PC S/W
Price

$199.99
$149.99

$129.99
Availability February February

February

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 174,000 people in 193 offices across 66 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

Samsung Creates the ST30, the Ultra-Portable Camera for Great Shots Everywhere

Samsung innovation creates slim line and ultra-compact design to suit every occasion

SEOUL, South Korea�(BUSINESS WIRE)�Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today announced the launch of the new ultra compact camera, the ST30. The latest launch reinforces Samsung's position as a global leader in design-led innovation to meet the needs of customers. The attractive and ultra compact model incorporates leading technology benefits, to capture great images wherever you go.

"We know that not everyone wants a typically sized compact camera, and the ST30's ultra compact body means you can make the camera experience a part of every aspect of your life, with a color to match every mood"

The ST30's tiny size and compact design means it's the perfect camera to drop into your handbag, or tuck away in your jeans pocket. With the ST30's compact size, about the size of an average mobile phone, it's the ideal camera to use when heading out to the latest party or to catch-up with friends. The ST30 features a unique design finished with a high quality metal body and whatever the color of your party outfit, the ST30 has a color to match it.

The ST30 provides great value by bringing together an attractive design with a set of market-leading features, providing great images on the move. The ultra compact model really packs a punch, with Smart Auto focus, an internal battery charging system, a 28mm lens and 3x power optical zoom, all contained within the camera's fun-sized body. The additional image stabilization provides real value to your camera experience, preventing even the tiniest shake, resulting in sharp images no matter what your environment. The lens capabilities mean users can get more fun party moments in the frame while delivering a deeper perspective and the advanced 10.1-megapixel sensor provides sharp, crisp detail to make your images stand out from the crowd. The Smart Auto focus means the camera automatically captures the perfect shot, so you never miss an important moment during any social gathering.

"We know that not everyone wants a typically sized compact camera, and the ST30's ultra compact body means you can make the camera experience a part of every aspect of your life, with a color to match every mood," said Mr. Hyunho Chung, Executive Vice President and Head of the Digital Imaging Business, Samsung Electronics. "The ST30's tiny size means it is the ultimate in portability and can fit in small bags and be taken anywhere. It is further evidence of our commitment to be at the forefront of creating cameras which are not only fashionable and fun but deliver a high level of usability and image quality."

Technology to prevent camera shakes

Whether you're trying to get to the dance floor or capturing friends on the move, the ST30's Digital Image Stabilization system stops even the tiniest tremble and enables user to take clear and sharp photos every time.

The perfect portrait at your fingertips through advanced face detection technology

The ST30 helps assure perfect images are captured, with innovative face detection technology, Red-eye fix and even next generation technology that detects facial blinking, so whether it's bright disco lights or sunshine you can ensure eyes are open and ready for the perfect shot. The ST30 also evens out skin tones, erases blemishes and removes dark circles, so you can control the quality of your appearance in any situation.

Specification Sheet

ST30
Image Sensor 1/3? CCD

10 Megapixel
Zoom

Still Image mode : 1.0X ~ 5.0X
Play mode : 1.0X ~ 13.5X (depends on image size)

Still Image mode:
- Super resolution: 1.0X~1.5X after optical Zoom
- Extra Zoom: Crop Zoom 1.0X~2.0X (Extra Zoom on?)
- Digital Zoom: 1.0X ~ 4.0X: Optical Zoom (X18) �> Super

Resolution (X1.5) �> Extra Zoom (X2) or Digital Zoom (X4)
Play mode : 1.0X ~ 12.5X (depends on image size)
Lens 28mm Wide 3x Zoom Lens
Image Stabilization DIS Digital Image Stabilization
Dimensions 82.0�51.9�16.9mm
Additional features

* Smart Auto
* Perfect Portrait System
* (Face Detection, Blink Detection, Smile Shot, Beauty Shot, Self Portrait)
* Smart Album
* Function Description
* Photo Style Selector

Pricing and Availability $99.99

Available in March

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 174,000 people in 193 offices across 66 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.