Microsoft will be airing real time advertisements online in order to promote their Windows Phone 7 OS.

The sole purpose of the advertisements is to compare Windows 7 smartphones to rivals and see which does a faster job.

There are basically four challenges that the Windows Phone and your phone is required to complete:

• From photo to Facebook
• Check XBox Achievements
• Tell colleagues you're late
• Get directions home

The challenges are done in real time hence the name and it helps you compare it to your phone. The video is quite entertaining as well.

Watch the video below:

via Winrumors

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