Idea Cellular has achieved another milestone, by crossing 70 lakh subscribers in Kerala recently. They reached 1 million overall 3G subscriber mark recently. Idea Cellular now covers 3,280 towns and villages with the network of 5,000 sites in Kerala.

They launched 3G services in Kerala this April, that is available in Kottayam, Kochi, Calicut, Trichur, Palghat, Kannur, Malapuram, Alleppey, Pathanamthitta, Kollam, Trivandrum and Nedumangad. Idea 3G is now available in 12 towns with a network of 1,004 sites in Kerala.

Idea has also launched MNP services earlier this year and was one of the top gainers after the first 2 months of the introduction of MNP.