As if simply touching a screen with your finger and interacting with an iPad game wasn't magical enough, Disney Mobile is taking things to the next level with a special toy and game tie-in for Cars 2. All Things D recently got a first glimpse at the first "Disney Appmate," a weird experiential racing game that requires Cars 2 toys. Basically, you turn on the game, put a toy Cars car on the surface of the iPad, and then you push it around and explore (and crash into things in) the virtual top-down world that Disney Mobile has developed alongside the corporeal item.

The meatspace-slash-cyberspace tie-in isn't a new concept by any means, but it's interesting to see a new product utilizing the iPad's touchpad enter the realm. Also, this is definitely the mother of all free-to-play experiments so far. The game part will be free and packaged in with a $20 blister of two interactive Cars 2 toys.

Kids love the gadget and word on the street is that they also love toys, so on a conceptual level this all sounds like a promising venture. We can't really envision a world in which this actually takes off, but hey, who saw that electricity thing coming? You? Nope.

[Via All Things D, 9 to 5 Mac]