Adidas launched a new piece of equipment called the Speed Cell which attach's to your shoe to keep track of your workouts or fitness level. Nike has a similar device, which is most likely why Adidas also now has a device targeting the same thing. The Adidas Speed Cell keeps track of your foot speed, acceleration, and distance traveled. It has the ability to work with running and multiple sports. Unlike Nike's device which is more targeted on running, the Speed Cell targets many different sports.

The device acts like a personal trainer telling you how you are doing and you can determine how hard you're working out by the stats the Speed Cell shows. Athletes will be able to use the Adidas Speed cell to track other unique stats like: average speed, maximum speed, number of sprints, distance at high intensity, steps and strides. The memory inside can store up to 7 hours and can wirelessly transfer the data to your Smart phone or computer. It'll be available December 1st for $70.

[via Engadget]